How to use power words to generate more business

You have most likely heard the quote “a picture is worth a thousand words” by [...]

The importance of building brand identity (no matter how small your business is)

Whether you are a small, medium or large business, effective branding is essential to the [...]

Should you outsource your marketing?

Outsourcing certain business activities can have a huge positive impact on your business, but it [...]

How to get found by customers on Google

Having potential customers find your fantastic website from a Google Search is one of various [...]

3 Ways to build trust with your target audience

A key element of sales and marketing that many businesses overlook is trust. Even after [...]

5 tips how to succeed in a male dominated environment?

The famous words of one particular song mentions ‘No Woman, no cry’ alluding to telling [...]

Who are the adbusters and subverters?

Have you ever painted a chick’s moustache or a caption on a poster? In the [...]

Is shock advertising effective?

People are most motivated by fear. This is such an old adage that its use [...]

Merchandising or how to have fun with shelves?

The ongoing pandemic has clearly changed our shopping habits and, above all, reduced our visits [...]