Why include employer branding in A company strategy?

Successful recruitment is increasingly dependent on how a company is perceived by potential employees. We work closely with businesses to analyse the workplace environment via employee engagement and consultation to create employer brand position action plans and strategies that help employers to attract, engage, and retain the best people – at a time when top talent is highly mobile.

Properly conducted Employer Branding is a full package of activities conducted through various channels and can involve the use of visual concepts.

Consistency and subordination to the image goals is what makes Employer Branding effective. A properly developed strategy and its consistent implementation help attract more and better candidates, and make employees feel more at home in the company’s organisational culture. The spectrum of possible actions is very wide.

External employer branding and communication aimed at attracting employees is already a common practice. An important element of an effective employer branding strategy, however, is often underestimated. Internal Employer Branding – targeted at current employees, helps build loyalty, reduce staff rotation and make each employee an ambassador of the company. This also helps to attract further employees. 

What forms of cooperation DO we offer?

Within the scope of Employer Branding support, we offer various packages to suit your individual needs, including:

We will develop or update the employer brand communication strategy within separate “job” tabs on your website. We will design the right Information Architecture (UX) so that potential employees can intuitively find the arguments that will convince them to apply. We will adjust the graphics so that the visual style reinforces the candidate’s positive thinking about the company. We will also keep you updated on a regular basis: news and events in the company, or a list of desired employees.


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