It’s that time of year already! The Christmas season is now in full swing, and people are getting ready for the gift-giving season. As an e-commerce business, this is a perfect time for you to connect with potential customers who still searching the perfect Christmas presents.
Here are some quick-turnaround strategies to help you capitalise on these last-minute shoppers!
Send Out Festive-Themed Emails
Even if you missed the early Christmas marketing wave, it’s not too late to get in on the action. Craft a fun, cheerful email that spreads some festive joy while promoting your products. Include a special offer, such as a discount or free shipping on orders over a certain amount. This not only reminds your loyal customers that you’re still here but also gives them an incentive to shop with you.
Create Gift Guides
Help your customers make quick decisions by creating gift guides tailored to different loved ones. Create different categories like “Gifts for Him,” “Gifts for Her,” “Gifts for the Grandparents” or “Last-Minute Stocking Fillers.” You can feature your best-selling products or highlight items that are perfect for last-minute shoppers. Share these guides on your website and social media to make it quick and easy for customers to find the perfect gifts.
Promote Fast Shipping Options
One sure way to attract last-minute shoppers is to promote your fast delivery times. Make sure you are prominently displaying your shipping options, especially any express or guaranteed delivery services. Make sure to communicate clear cut-off dates for orders to arrive by Christmas. And if you can offer same-day or next-day delivery, shout it from the rooftops!
Offer Gift Wrapping Services
Make shopping easier for last-minute customers by offering gift wrapping services. If you have a physical store, set up a gift-wrapping station where customers can have their purchases beautifully wrapped before they leave. For online shoppers, how about providing an option at checkout for gift wrapping? This small touch can save customers’ time.
Re-Share User-Generated Content
Create a branded hashtag and encourage your customers to share photos and videos of themselves using your products on social media. This will provide you with some authentic content to share and also build a community around your brand. Share this user-generated content on your own channels to show appreciation and inspire others to shop with you.
Create Urgency with Limited-Time Offers
Use scarcity marketing to create urgency and motivate last-minute shoppers to buy by running flash sales or limited-time promotions. Highlight these offers on your website and through email marketing. A countdown timer can create a sense of urgency that encourages customers to act quickly rather than putting off their purchases.
Charitable Partnerships
Another idea is to partner with a local or national charity to donate a portion of your Christmas profits. This tactic takes advantage of the festive spirit of giving and encourages last-minute shoppers to support a good cause while they shop. Promote the partnership across your marketing channels – social media, email newsletters, and your website – to show your brand’s commitment to making a difference.
Let’s Wrap It Up!
The 2024 Christmas shopping season may be in full swing, but there’s still time for you to make an impact with these last-minute marketing tactics.
If you need an extra pair of hands refining your marketing strategy or implementing these tactics, consider our Pay-As-You-Go Marketing plan. This flexible service gives you access to a full marketing department, including a dedicated marketing director, without the commitment of a long-term contract. You’ll save time and reduce costs, all while benefiting from the expertise of professionals who have worked with well-known brands across various industries.
Don’t let the busy Christmas period overwhelm you. Reach out to Kamreno today and discover how our Pay-As-You-Go Marketing service can help you survive and thrive this festive season!
