BE UNIQUE IN YOUR Social Media
Sharing content we like is great. It’s a fundamental part of social media that also allows businesses to go viral with their marketing activities. Repeatedly sharing the same content does, however, have its limitations as customers tend to “switch off” or “tune out” if they don’t see enough fresh or unique content.
Before starting social media activities, we develop a strategy for our clients so that their profiles achieve their business goals, e.g. to generate sales or build brand awareness.
OUR ADVANTAGE IS A STRATEGIC PROCESS
We plan Social Media communications and activities strategically to generate profits for our customers.
Why we start with THE Social Media Strategy
First of all – the strategy! To develop the strategy, we first organise online workshops during which we jointly define business objectives and guidelines for the communication strategy.
Running social media should always aim to gather a community around a brand and what it’s core topics are. Defining business goals allows us to define target groups and personas so that the content can be targeted effectively.
objectives WE HELP achieve
- Building a community around the brand,
- Creating brand ambassadors among users,
- Increasing sales of products or services,
- Increasing brand awareness,
- Emotional positioning of a brand e.g. as an expert,
- Employer branding – building employer brand awareness
How the process looks
Communication style and scheduling of posts
As part of the communication strategy, proposals are made and agreed with the client for topics to post about for the coming quarter, including what the style and language of communication should be. This will then serve as a reference for the style going forward. Once everything has been agreed, content is then scheduled for posting across the relevant social media channels.
Activities that are performed at this stage:
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Developing the thematic line of posts – within the framework of the established number of posts and the objectives they are to achieve, we suggest post topics for the coming month.
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Developing a schedule – creating a calendar with suggested post topics along with the suggested posting times.
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Developing direct communication procedures – together with the client, we agree on communication templates for the relevant social media channels (messenger-chat) and a procedure for handling client queries.
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Developing procedures for moderation and response in crisis situations.
Branding – developing a graphic OUTline
Based on the results of the analysis and joint arrangements with the graphic design department, the following are designed:
- mood boards – proposal of the graphic style of the brand in social media,
- cover photo – for the using as an avatar on FB and LinkedIn,
- graphic template of posts – a consistent look of posts.
Conducting social media activities
Developing the communication strategy and profile design is an integral part of the activities in the first month. The next step is to implement the social media strategy and to plan and launch an advertising campaign based on the previously developed marketing and sales funnel.
SUBSCRIPTION PACKAGES
We offer a convenient subscription model that’s tailored to your unique needs.
Start 40 hours / month package
- Running one social media profile (Facebook, Instagram or Linkedin)
- 8 posts (graphics + content)
- 1 animation / 3D post
- 5 professional images with Adobe Stock license
- Moderation of comments under the posts
Standard 55 hours / month package
- Running one social media profile
- (Facebook, Instagram or Linkedin)
- 12 posts (graphics + content)
- 1 animation / 3D post / 1 video
- 12 professional images with Adobe Stock license
- Moderation of comments under the posts
PRO 90 hours / month package
- Managing one social media profile (Facebook, Instagram or Linkedin)
- 20 posts (graphics + content)
- 2 animation / 3D post / 1 video
- 20 professional images with Adobe Stock license
- Moderation of comments under the posts
Create a package tailored to the needs of your business.
Contact us and we’ll tailor the number of hours to suit your needs.