CONTENT CREATION & TRANSLATIONS FOR ASSETS AND WEB
Our Kamreno Content Teams’ raison d’être is to provide our clients with a self-contained copywriting service, including editorials, advertorials, and proofing content for press articles, ensuring your content is engaging, compelling and immersive. We work with you to define and employ a cohesive brand voice and style that engages your target audience.
We also have an internal translations team with understanding of languages and cultural aspects. Which means we can provide assets in any requested language.
HOW TO REACH YOUR CUSTOMERS?
Today’s internet users are becoming increasingly resistant to ads, banners, promotional sliders and indistinguishable content presented on websites. This applies to all communication channels. To arouse their interest and engagement – resulting in conversions or shares – a company’s message must be constantly updated. At the same time, it must contain content that interests them, written in a language that appeals to them. This is a task for experienced content marketing specialists.
Supporting our clients in content marketing at Kamreno, we start with analysis and development of communication strategy. We help to define objectives, target groups and key elements of the message. Having selected the best media, we regularly create content subordinated to the achievement of the set objectives: business, image, marketing or in the field of employer branding.
FORMS OF COOPERATION OFFERED
Depending on the analyses conducted and the strategy chosen, the scope of activities takes the form of a combination of communication tools and actions agreed with the client:
Analysis and editing of existing website content
Using analytical tools embedded in the client’s website and the experience of our information architecture specialists, we will carry out an audit to ensure that the right message structure is being applied and that users are engaged in the relevant content. Copywriters edit and supplement existing titles, headings, CTAs and individual texts. We optimise them both in terms of the Google search engine and the expected effect: on the acquisition of requests, conversion, image, employer branding, etc.
Writing and editing company news and updates
Based on relationships, information and source materials provided, we edit or write company news content in a way that positively influences search engine position and engagement indicators – number of returning users and time spent on the website. We prepare descriptions of company events so that they take into account both informational and image-related goals as well as Employer Branding. We also give them a proper graphic setting, supplementing them with photos from events, stock photos or graphics.
Based on information obtained from the company and our own research, we create graphically refined newsletters full of interesting content, increasing customer loyalty and conversion.
Writing a company blog
As part of the corporate blog maintenance process, we create unique content that influences both search engine positioning and reader engagement and interaction. We conduct communication with the blog’s fans along with moderation of posts and replies to comments.
Taking care of social media profiles: Facebook, Instagram, LinkedIn
Content marketing on Social Media is crucial for building reach and maintaining interest in your business. Not only do we regularly publish interesting and engaging posts. We also maintain direct communication on these channels: moderating, handling enquiries and building engagement – so that this translates into meeting the objectives set for the company’s social channels.
Graphic design of information
In the era of mobile devices and image-based communication, even the best text is usually not enough to attract attention and build brand image. We set the content we develop in the style of an effective visual strategy and illustrate it with photos. We design infographics or banners necessary to reinforce the message of the post, or in terms of an advertising campaign addressed to followers.
Writing sponsored articles
We conduct content marketing activities by creating content to be published in external information channels: on portals, friendly blogs or e-papers. We make sure they contain relevant keywords and tags subordinated to what the company wants to say about itself in order to achieve the best possible effect for the target group of the publication.
Translation of content
We can provide content prepared by us in any language in which the company communicates with its customers. We support multilingual websites, simultaneously publishing in each of the language versions present on the client’s website or social media profile.
Creation of specialised microsites and landing pages
We design graphics and create specialised content for dedicated microsites: e.g. recruitment or product microsites. We create Landing Pages for advertising or recruitment campaigns using appropriately selected keywords and taking care of the quality of content both in terms of its merits and the quality of content taken into account by search engine algorithms and advertising prioritisation in online campaigns.